Meet Your New Marketing Team.

GRM is made up of an experienced and dedicated staff committed to providing our clients with professional natural & specialty food and HABA / non-foods brokerage services. 

Rody Oueis, CEO

Rody Oueis

Chief Executive Officer
Territory: All Divisions

With over 25 years of experience, Rody Oueis is one of the most knowledgeable, and well connected individuals in the natural and specialty food industry. From his earliest days working for a direct store delivery manufacturer, making bi-weekly treks from Eugene to call on and deliver to Seattle area independents and chains, to his most recent position with United Natural Foods where he consistently increased sales by upwards of 25%.

Rody has made invaluable connections, many of which he is proud to call friends today. When Rody is not on the road or in a store reset, you can find him on the golf course or with his two amazing children at the pool.

David Victor, COO

David Victor

Chief Operating Officer
Territory: All Divisions

David Victor started out his professional career with 10 years of management experience in the hospitality industry in Northern California. He then returned to college in the late 80’s and graduated University of Oregon with a Psychology major and was a clinical therapist for 15 years with Lane County Mental Health.

David then began his career in the Natural Food Industry working for Advantage Sales and Marketing, calling on many key accounts in Oregon. David has come full circle with his career, he uses his skill set of understanding the Natural Food Industry, along with effective management skills, understanding human behavior, and problem solving skills, to create win-win situations for the people he works with.

David took note of exactly what works well and how to build lasting relationships in the industry. He is compassionate, understands the needs of small businesses, and is able to effectively advocate for the vendors and retailers he works with on a daily basis.

David, his wife Tracy, and their son Aiden, enjoy the many wonders of the outdoors in Southern Oregon such as hiking, bicycling, and golfing. You can often find them in the kitchen cooking great meals together. 

Americana Fox, VP of Sales HABA

Americana Fox

VP of Sales HABA / Non-Food
Territory: All Divisions

Americana joined the Grass Roots team with her entrepreneurial spirit, business expertise and more than 15 years of upper management experience. She received her BS from CSU Sacramento in Business Marketing and International Business, and found her true passion for business, sales, and the heath and supplements industry as the President/General Manager at a homeopathic medicine company. She provided market intelligence, identified new opportunities and developed key relationships with medical and naturopathic doctors. Americana started her career as a retail manager at Target where she trained and mentored new employees. As on the senior managers at her store she created the training manual on how to introduce in a Target store. Due to her expertise at this, she was chosen to manage supervise and train all regional, divisional and store managers on the new processes. Yes there was a time when Target did not have produce! 
 
Americana loves sales, strategic planning, team-building and effective communication. She believes in practicing compassionate leadership and finding new strengths in herself and her team. 
 
Americana spends her playtime with her husband and children on long backpacking trips and fly fishing on the river, she is especially passionate about mountaineering. She believes in the benefits of a healthy and active life for herself and others, which is one the reasons she is so passionate about her work and playtime. 
Chris Ruderman, CFO

Chris Ruderman

Chief Financial Officer
Territory: All Divisions

Chris began his career in the Accounting & Finance profession following twelve years as a District Manager with Honey Baked Ham in Chicago. After relocating to Oregon in 2000, Chris served as a Controller for Aramark for 8 years. During his Aramark tenure, Chris earned the Certified Management Accountant (CMA) and Certified Financial Manager (CFM) certifications through the Institute of Management Accountants.

Always on a quest for continued self-improvement, Chris joined the University of Oregon as a Financial Manager while earning a Master of Public Administration degree. Soon following graduation, Chris began teaching and concurrently teaches Accounting and Personal Finance courses at Linn-Benton Community College. Chris is a member of the Society for Human Resource Management and holds the Senior Career Professional (SHRM-SCP) certification.

Chris joined Grass Roots with a simple desire to be of service in a dynamic enterprise with tremendous growth potential. When he’s not “counting beans,” the former Marine can be found riding his bike on the gravel roads of the McDonald Forest or kayaking on the Willamette. Chris and his wife Teresa enjoy hiking and love keeping up with their two grown children.

Erinn Williams, VP of Sales

Erinn Williams

VP of Sales
Territory: SoPac, NorCal

Erinn was born and raised in Missoula, Montana. She first came to Los Angeles to study Opera at USC. She sang opera all over the world in places such as: Royal Albert Hall, London, Zurich Opera House & the Kremlin, Moscow. As a performer she has also had a long acting career and has been a member of the Screen Actors Guild since 2000, she has also toured extensively in Europe with her original music as a singer/songwriter.

In 2007 Erinn Launched R.E.A.L. (Raw Energy and Life) FOODS, LLC and Rawkin Raw Chocolates as a part of her goal to make healthy and pure food options more accessible. She loves creating and sharing her superfood energy treats!

For the past 13 years, Erinn has been a broker for her company, opening the entire So Pac region in addition to stores across the country. She met and partnered with GRM to represent her brand 6 years ago in the Pac NW and was incredibly impressed with their team and process. Their combined passion to bring great products to the marketplace was obvious, and when they approached her to head up sales in GRM So Pac the answer was clear! In her spare time Erinn enjoys practicing yoga, playing music, hiking, camping, traveling, ocean swimming and spending time with family and good friends.

Jen Oueis Bloomfield, Admin Lead

Jen Oueis Bloomfield

Administrative Lead
Territory: All Divisions

Jen joined GRM with over 25 years of experience in the grocery industry, working for Market of Choice, ultimately working in the IT department. She studied Spanish at the University of Oregon. She has been very involved in the community and spent several years as a volunteer youth soccer coach. She’s excited to bring her knowledge and skill set to the GRM team.
 
Jen moved from California to Oregon at the age of six and had to learn the painful term of “inside recess” due to the constant rain. While working for Market of Choice, Jen met Rody in 2017 and they were married in 2022. They enjoy a variety of outdoor activities, traveling, spending time with their grown children and their dog Marley.
Debbie Wilcut, Key account manager

Debbie Willcut

Key Account Manager
Territory: PacNW

Debbie has been in the Natural Food Industry since 1989 and has worked for both Food Brokers and Manufacturers. Debbie brings to Grass Roots Marketing extensive knowledge and has developed many long lasting relationships on all sides of the industry. Debbie lives in the Seattle area and will cover Western Washington.
 
In her free time, Debbie enjoys attending all Seahawk home games, boating, travel, cooking, reading and working in her garden.
Jesse Syverson, Key account manager

Jesse Syverson

Key Account Manager
Territory: PacNW, NorCal

Jesse, originally from Anchorage Alaska, comes to Grass Roots Marketing with 15 years of well-rounded experience & passion in the natural food industry. He is an established road warrior and has successfully sold products into hundreds of health food stores around the country. 
 
He started at a small Co-op in Western N. Carolina as a receiver/buyer and then started representing a few manufactures in the SE region. He moved to the PNW in 2004 and started his own HABA/Supplement natural products brokerage. He closed the doors of his company in 2008, to work for a speed to market broker “IOCO” where he held a Western Regional Account Manager position for many successful innovative brands like Alter Eco, and Orgain.  
 
After years of extensive time on the road he moved to Boulder, CO in 2012 in search of a deeper experience in the Natural Food Industry where he discovered and started working for a Master Broker, “Organic Food Brokers” and managed the western broker network for their principal brands for 2 years. 
 
Moving along he most recently worked for a few manufactures directly as their Sales Manager/VP of Sales and finds himself back in the PNW to be close to his family and friends. 
 
When Jesse isn’t working or making friends somewhere you can likely find him hanging out in the wilderness, spending time with family, the dogs, and preparing for his next concert at Red Rocks. 
Jerod Wilson, Key account manager

Jerod Wilson

Key Account Manager
Territory: PacNW, NorCal

Jerod Wilson has 20 years of grocery retail experience. He spent the last five years as the natural foods manager at Huckleberry’s Fresh Market. In that time he built and maintained great relationships with brokers and vendors alike. Jerod looks forward to bringing his expertise to the Grass Roots Marketing Team.
 
Jerod recently moved back home to the Eugene/Springfield Oregon area from Missoula, Montana. He likes to spend his spare time outdoors, traveling, kayaking, and enjoying the company of friends.
Janice Moreland, Sales Manager

Janice Moreland

Sales Manager
Territory: PacNW

Janice comes to GRM after working the past 10 years for a national broker. Her skills are in conventional grocery, natural grocery, HABA, and sales. Janice knows the value of making friends in the industry and she prides herself in doing what is best for the retailers, while keeping her clients happy also.
 
When Janice isn’t working you can find her at many different sporting events but her favorite is Gonzaga basketball. She also likes going to concerts, going on cruises, and spending time with her adult son and his best friend’s daughter.
Carson O'Brien, Key Account Manager

Carson O'Brien

Key Account Manager
Territory: PacNW

Carson O’Brien grew up running, swimming, biking and camping in the Willamette Valley. Throughout his life, Carson has always been a part of a team. In high school he balanced school and work at a local grocery store while also participating in 3 varsity sports. Again, in college, Carson managed to balance academics, work and sports. He was a part of the track and field team at Western Oregon University where he received many honors. In 2012, he graduated with his bachelors degree in social sciences.

Carson continues to display excellent work ethic and has brought great value to the local businesses that he has worked for since graduating. Now, he brings over 5 years of experience in sales and account management to the Grass Roots Marketing team.

In his free time, Carson can be found with his wife, son and German Shepherd. They enjoy walking, hiking, and playing.

Samantha Bode, Key Account Manager

Samantha Bode

Key Account Manager
Territory: PacNW

Meet Samantha Bode. She’s a Northwest Native, mother to Chris, Nathan, Kassandra and Baba to her beautiful granddaughter, Waverly. Sam is a lover of LIFE and when she isn’t working, she is either at the mud boggs racing the El Camino, camping with her granddaughter, or you can probably find her on a river somewhere doing her thing… Fly Fishing!

Samantha has 28 years of grocery retail experience, which includes everything from courtesy clerk, dairy manager, 4th and 3rd manager of store operations, and Natural Foods manager. She brings to GRM, her extensive knowledge of natural/organic products, a dedication to excellence in the workplace and a love for customer service. Sam is excited to experience the other side of retail while going above and beyond for the GRM clients.

Brent Norr, Retail Merchandiser

Brent Norr

Retail Merchandiser
Territory: PacNW

Splitting his early years between the Rocky Mountains and the Pacific Northwest, Brent started out working in a conventional grocery environment where he excelled in customer service. He quickly advanced to become a member of the management team where he was actively involved with all areas of the store. He later progressed to the warehouse and distribution side of the industry.   
 
Brent now lives in the Portland area where he raised his four children, and after recently becoming a grandfather, he looks forward to taking them camping and hiking and teaching them about nature and sustainability.
Michelle Dee, Key Account Manager

Michelle Dee

Key Account Manager
Territory: PacNW

Michelle Dee has been in the natural food industry for nearly three decades. She began her career in retail before moving into a head buying position while also teaching herbal tincture and salve making classes. She then moved into pharmacy management where she focused on successfully expanding the store’s natural supplement section. She switched paths and moved into HABA brand management, racking up over 10 years experience. Michelle deeply values the many relationships she has made over the years and looks forward to new experiences in the field.

When she is not working Michelle enjoys life in the country with her partner and their four Dachshunds. She loves hockey and at least once a year you will find them at a New York Rangers game.

Lyra Reese, Key Account Manager

Lyra Reese

Key Account Manager
Territory: PacNW

Lyra Reese joins the Grass Roots Marketing team, following 14 years of experience in grocery retail. She spent twelve of those years dedicated to the growth and expansion of the natural and organic sales as a department manager. Prior to grocery retail, Lyra attended Spokane Falls Community College where she gained her education in Exercise Science and Physiology. During her second year of college, her passion and knowledge of fitness led her into personal training. Lyra’s experience in fitness merged with her role in grocery retail, soon sparking her interest in a higher understanding of health and wellness. She continued to take nutrition-based courses at SFCC and used her education to better serve her community, along with giving her a hand up in her management position.

Lyra has a strong belief in using food as medicine. Her core values have always circulated around a healthy well-being. Whether it be in health and nutrition, physical fitness or interacting with people; she is always striving to curate a positive connection.

Born and raised in Eastern Washington, Lyra has spent all thirty-three years in Spokane, WA. She has always been fond of the west coast. In her free time, Lyra enjoys spending time with her friends and family, cooking, modeling, hitting the gym or the trails for a run and is always up for any outdoor sport or activity. Turn on some good music that she can dance with and you will see her in her truest element.

Tracy Clark, Sales Support Specialist

Tracy Clark

Sales Support Specialist
Territory: PacNW

Tracy was employed with the State of Oregon for 20 years as a Vocational Rehabilitation Counselor. Tracy enjoys organic farming and was a founding member of the Transition Garden Project for Springfield Public Schools where she taught students with special needs employment and life skills through farming. She has strengths in community resources, building relationships and attention to detail.

Tracy met David Victor while they were attending the University of Oregon. They were married in 1998 and enjoy exploring wonderful places throughout the Pacific Northwest in their RV with their son Aiden and dog Lucky.

Lisa Salling, Sales Support Specialist

Lisa Salling

Sales Support Specialist
Territory: PacNW

Lisa was born and raised in Hawaii but has lived in Portland, Oregon for 10 years. Growing up in such a beautiful but ecologically fragile place fostered a deep respect for the environment. She adores the green spaces and access to nature of both places but considers the Pacific Northwest her true home. She has worked in a variety of fields focused within natural grocery and fine dining service, always with an emphasis on sustainably sourced, quality ingredients. She is currently going back to school, so in her spare time you’ll probably find she hasn’t wandered too far from her desk! She enjoys finding new parks and hikes with her 5 year old son. She also enjoys kayaking, rock-hunting, mushroom foraging, board games, coloring books, and podcasts.

Nicole Oueis, Key Account Manager

Nicole Oueis

Key Account Manager
Territory: PacNW

Nicole joined GRM with over 6 years of customer service experience, and a lifetime of experience growing up immersed within the Natural Food industry. She studied Intercultural Communication at Portland State and is excited to be a part of the GRM team.

Born and raised in Eugene, Oregon, Nicole is currently located in Springfield with her two cats. When she is not at her desk, she enjoys exploring the outdoors and spending time with family.

Brenna Jessing, Promotions Coordinator

Brenna Jessing

Promotions Coordinator
Territory: All Divisions

Brenna is joining GRM after spending 6 years in childcare as a preschool teacher and a nanny. She also has 4 years experience in customer service, and spent the last couple of years as a barista at small local coffee shops. She is very excited to join the team and grow within the natural food industry.

Brenna is a born and raised Oregonian and currently living in Eugene OR. In her spare time you can probably find her with her black lab Olive or with her friends exploring nature and finding new places to eat.

Marti Cox, Controller

Marti Cox

Controller
Territory: All Divisions

Marti was born and raised in Montana, and after attending Multnomah University in Portland, Oregon, she landed in Fairbanks, Alaska.  Over the next 15 years she developed and administered a successful business, built a family, and went on many unique escapades.  Ever curious and full of adventure, she embarked on a new path as she settled in the Willamette Valley of Oregon in 2017. 

After swearing she would never become an accountant, her knack for numbers coupled with her business acumen and desire to serve pushed her to seek a degree, which she is currently pursuing, having already earned her QuickBooks User Certification.  Her diverse experiences have produced a well-rounded and knowledgeable base for her work.  She is delighted to have been approached by Grass Roots Marketing to put her talents to good use and looks forward to serving so many other companies across the nation and world.


In her downtime, Marti enjoys music, creating beauty in myriad forms, being active outdoors, and having deep conversations with others, especially with her two beautiful children.

Hannah Appelbaum, Sales Support Specialist

Hannah Appelbaum

Sales Support Specialist
Territory: NorCal

Originally from Gilroy, CA, Hannah has been in the PNW for over 20 years. With over a decade of experience in retail, she joined the team primed and ready to learn the inner workings of the industry. Working for nearly 5 years in the holistic sector gave her a great appreciation for natural and healthy products. While working for another 5 years in small chocolate boutiques gave her a strong appreciation for delightful flavors. In her spare time, you can find her with her 2 cats, Rhubarb and Thistle, and making infused herbal liquors.

Louis Quintana Key Account Manager

Louis Quintana

Key Account Manager
Territory: NorCal

Louis has had a well-rounded career in the food business as a retailer, manufacturer and broker – that has occurred entirely in the Bay Area here in Northern California. He began his career in the Conventional Grocery business by working in a chain store and then for an independent grocery chain. He worked in grocery stores for years and managed departments. In 2004, left the stores and became a manufacturers rep to Bay Area retailers.

In 2006 an opportunity came up to work for a food broker who represented national and specialty brands. So, he started journey as a food broker there. And progressed to a natural foods broker in 2014.

He calls on conventional independents, natural foods retailers and conventional chains in Nor Cal. Louis has always enjoyed the food business, the variety of products and experiences it brings. He’s been able to make long term friends at accounts throughout the Bay Area while accomplishing sales goals.

Louis lives in the Silicon Valley, a great central location in the Bay Area and close to the coast. He is married, has a 15 yr old daughter – Sarah and 3 dogs – Chewie, Vader & Leia. For fun, he enjoys watching sporting events, attending concerts and spending time with adventuring with his family.

Jodi Bryson, Key Account Manager

Jodi Bryson

Key Account Manager
Territory: NorCal

Jodi Bryson joins the GRM Sales Team with a focus on clean, non-toxic, and natural products categories. Her career started in New York publishing houses where she was an editor and journalist for glossy print media. Her subject matter consistently steered to natural-ingredients choices in everything from shampoo and makeup to pet foods and household cleaning products. As a side hustle, Jodi learned makeup artistry, which led her down the paths of product knowledge, manufacturing, clinical testing, and authenticity in marketing. Her dedication to education and sales of clean products continued to deepen until it became her personal and professional mission to focus on delivering non-toxic products for everyone.

Jodi is supporting Northern California key accounts throughout the Central Valley and San Francisco Bay Areas, and Central Coast Beach Counties—where she’s been brokering clean beauty and wellness since 2018. She’ll be the first person to tell you she loves her small hometown of Lodi (the other Wine Country), where she grew up surrounded by vineyard row crops. Jodi can saddle a horse and head up into the glens and cattle roads of Mount Diablo one day, then cross the Bay Bridge and demonstrate a healthy beauty product in San Francisco the next. She’s mildly obsessed with her co-pilot dog, Roadi. Sometimes, she golfs, and her game is somewhere between brilliant and embarrassing. If you’re a Giants baseball fan, you’ll get along just fine!

Zandra Haack, Key account manager

Zandra Haack

Sales Manager
Territory: NorCal

Zandra joins Grass Roots Marketing with over 20 years of experience in the natural industry with 12 years of Account Management experience in Northern California. She has a passion for customer service, sales and marketing and is grateful for her long-standing relationships that she has built as an accomplished broker. Her broad-based industry knowledge lends to a positive experience for brands, retailers, and distributors in the day-to-day. Zandra enjoys project management and achieving goals by way of hard work, desire to be of service, attention to detail, and follow through.

Born and raised in Sierra Nevada foothills of Northern California, Zandra has a sincere appreciation and affinity for the great outdoors. In her free time, you can find her gardening, spending time with friends and family, on a hike, or caring for her many pet rescues. Zandra is a proud Fire Wife and supports her Husband in his active duty as a Wildland Firefighter for the US Forest Service.

Maureen Eppler, Sales Support Specialist

Maureen Eppler

Sales Support Specialist
Territory: SoPac

Maureen Eppler, originally from the island of Kaua’i, Hawai’i joins Grass Roots Marketing with over a decade of experience in the retail industry, primarily rooted in natural products. She held multiple positions at Whole Foods Market in the Whole Body department in La Jolla, California and maintains a passion for intuitive and science driven wellness. She has additionally worked in the herbal products industry for multiple years.

Maureen now calls the Pacific Northwest home, after growing up in Hawai’i, Alaska, and Guam and spending a decade in Southern California. She holds an AS in Nutrition and is currently pursuing her certification in Holistic Nutrition. As a self-taught herbalist and plant-based recipe developer, she maintains a blog, and writes for vegan and wellness publications in her spare time. One can usually find Maureen experimenting in the kitchen, chasing after her charming toddler in the garden, and spending time with her family.

Elena Cabral, Key Account Manager

Elena Cabral

Key Account Manager
Territory: SoPac

As a child I spent every summer in the small town of Cocula, Jalisco (De Cocula es el Mariachi) at my grandparent’s farm finding chickens, horseback riding, milking cows and goats, planting vegetables seeds, trail walks, hiking, camping in the pine tree lands, and swimming in the rivers. I thank my grandparents so much for having shown me the connections with nature.

I pursued the career in:

2 -years degree in Tourism on the UDG University of Guadalajara.

2- years degree on hair styling designer in Patrice School.

Later in life, I moved to Orange County where I discovered Mother’s Market.

I spent 20+ years working in the natural food industry, where I found passion in customer service, sales, and merchandise. I’m grateful for the long-standing relationships that I have built over the years working in the industry.

Working in this field has shown me that I love to meet and connect with new people and learn about cultural diversity.

Kristen Ferris, Key Account Manager

Kristen Ferris

Key Account Manager
Territory: SoPac

Kristen Ferris is a marketing guru who pulls knowledge from her multitude of experiences working in retail, hospitality, tech industry, holistic medicine, customer service, scriptwriting and performing comedy.

Kristen grew up on a family farm in Oregon and became an entrepreneur at age 12, when she built a chicken coop and bought 1200 chickens with her allowance. Although, it didn’t make her rich like she thought it would, Kristen continues her love for family- owned businesses and all things sustainable.

Kristen enjoys sales and team collaboration because she loves to meet new people. Her drive for hard work and tangible results is fueled by her appreciation for the clients she works with.

She graduated from Portland State University and moved to the “big city” of Los Angeles, where she currently resides with her husband and pet parrot. On weekends, you can find Kristen in the tree canopy taking kids and kids-at-heart on guided tree climbs (using a rope and harness, of course), or at a live comedy show. Kristen believes you should never stop learning and always follow your curiosity.

Mariana Shirinian, Key Account Manager

Mariana Shirinian

Key Account Manager
Territory: SoPac

Mariana has over 10 years of marketing experience as a sales professional in the natural industry. This compliments her passion for promoting wellness, along with a love for nature and animals.


Mariana’s personal interests include cooking and baking vegan, gardening, and the outdoors in general. She also has a deep love for family and her buddy LB whom she adopted from the OC German Shepard Rescue.

Lupita Bautista, Key Account Manager

Lupita Bautista

Key Account Manager
Territory: SoPac

Lupita is a driven and adventurous individual with a passion for outdoors and exploring new places. Born and raised in Eugene, Oregon she grew up running and hiking the beautiful trails of the Pacific Northwest. Her passion for customer service started at age 14 when she started working for her family’s Mexican restaurant. She was able to excel in both work and school simultaneously earning an Associate’s degree from Lane Community College.

Lupita continuously displays exceptional customer service skills and has provided great value in each of her previous roles. From being voted employee of the month by her customers at a local organic coffee shop to being praised by her grocery product accounts that she was providing demos for. It is clear that she has a customer first mentality. Now, she is excited to bring her knowledge of the industry and work ethic to the Grass Roots Marketing team.

In her free time, Lupita can be found with her Mini Australian Shepherd Mowgli. She also enjoys long walks on the beach, and paddle boarding.